Privacy Policy

Tierralunar (“we”, “our”, or “us”) is committed to respecting your privacy and safeguarding your personal data. We recognize the importance of transparency, accountability, and control when it comes to the collection and use of your information. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website at tierralunar.com or otherwise interact with us. We operate in accordance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable privacy frameworks.

1. Introduction: Our Commitment to Privacy and Data Protection

We are dedicated to protecting the privacy of our users. Tierralunar upholds the principles of data minimization, user rights, privacy-by-design, and lawfulness in all data processing activities. Your trust is at the core of our operations, and this policy is designed to inform you about the data we collect, the reasons for its collection, how it is used, and your rights in this regard.

2. Scope of This Policy and Data Controller Role

This Privacy Policy applies to all visitors and users of our website, tierralunar.com, and outlines our practices concerning the collection and use of personal data. For purposes of data protection legislation, Tierralunar is the “data controller,” meaning we determine the purposes and means of processing your personal data.

3. Categories of Data Processed

We collect a range of personal data as defined below:

a. Usage Data
Information automatically collected when you access tierralunar.com, such as your browser type and version, IP address, time zone, page interactions, referral URLs, and session duration.

b. Account Data
Personal identifiers provided during account creation or order processing, including your full name, residential or delivery address, email address, and phone number.

c. Profile Data
Information about your user preferences, customizations, purchase history, selected interests, behavior on the site, and activity patterns.

d. Communication Data
Records of your interactions with us, including customer support inquiries, messages via online forms, chat history, and email exchanges.

e. Technical Data
Device-specific information such as operating system, device model, browser plug-in types, screen resolution, and system configuration.

f. Transaction Data
Payment information (excluding complete card numbers), billing addresses, order history, delivery addresses, and service usage.

g. Preference Data
Marketing consents, communication preferences, subscription choices, and stated interest in specific product categories or site features.

4. Legal Bases for Processing

We process your personal data under the following lawful bases:

– Performance of a contract: to fulfill purchases, customer support, and account-related functions.
– Legitimate interests: to improve our website, prevent fraud, protect our systems, and conduct marketing tailored to your preferences.
– Consent: for activities such as sending promotional messages or placing non-essential cookies.
– Legal obligation: to comply with applicable laws, regulatory obligations, and law enforcement requirements.

5. Your Data Protection Rights

Under the GDPR and applicable privacy laws, you have the following rights regarding your personal data:

– Right to Access: You may request a copy of the personal data we hold about you.
– Right to Rectification: You may request correction of inaccurate or incomplete data.
– Right to Erasure: Also known as the “right to be forgotten”, you may request deletion of your personal data, subject to certain limitations.
– Right to Restrict Processing: You may request a temporary halt to the processing of your data under specific conditions.
– Right to Data Portability: You may request that we transfer your data to another controller, in a structured, machine-readable format.
– Right to Object: You may object to the processing of your data under legitimate interest or direct marketing grounds.

To exercise any of these rights, please contact us at [email protected].

6. Security Measures

We implement robust security protocols to ensure that your personal data is protected against unauthorized access, alteration, disclosure, or destruction. These measures include:

– Transport Layer Security (TLS) encryption for data in transit
– Encrypted storage where applicable
– Strict access control using role-based permissions
– Secure backup systems and disaster recovery protocols
– Employee data privacy training and confidentiality agreements

7. International Transfers

As Tierralunar operates globally, your personal data may be transferred to and processed in countries outside your home jurisdiction. Where such transfers occur, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission or compliance with regional adequacy decisions.

8. Data Retention

We retain personal data only as long as necessary to fulfill the purposes for which it was collected, including:

– Usage and Technical Data: 12 months for analytics and performance improvements
– Account and Profile Data: Until account deletion or 5 years of inactivity
– Communication Data: 3 years after last contact
– Transaction Data: 7 years, as required by financial record-keeping laws
– Preference Data: Until consent is withdrawn or preferences updated

We periodically review data retention practices to ensure compliance with legal obligations and business needs.

9. Cookie Policy

Tierralunar uses cookies and similar technologies to enhance user experience. These fall into the following categories:

a. Essential Cookies
Required for basic website functionality, such as page navigation and access to secure areas.

b. Functional Cookies
Enable personalized content, such as saved user preferences and language choices.

c. Analytics Cookies
Collect aggregated data on how users interact with tierralunar.com, helping us optimize performance and identify usability issues.

d. Performance Cookies
Measure the efficiency of features and services to enhance future design and offerings.

10. Cookie Management and Compliance

Upon visiting tierralunar.com, users are presented with a cookie consent banner in compliance with GDPR and CCPA requirements. You may accept or refuse non-essential cookies and adjust your preferences at any time via our Cookie Settings interface. Additionally, browser-level controls allow you to manage or delete cookies directly.

11. Children’s Privacy

Tierralunar does not knowingly collect or solicit personal data from children under the age of 13. If we learn that we have collected personal data from a minor without verified parental consent, we will delete such information promptly. Parents or guardians who believe their child has submitted data may contact us at [email protected].

12. Updates to This Policy

We reserve the right to revise this Privacy Policy from time to time. Material changes will be communicated on the website or by email where appropriate, and continued use of tierralunar.com constitutes acceptance of the updated terms.

13. Contact Information

We value open communication regarding privacy. If you have questions regarding this policy, the way your data is handled, or wish to exercise your rights under applicable laws, you may contact us at:

Email: [email protected]
Website: tierralunar.com

At Tierralunar, we are committed to full compliance with applicable privacy laws and best practices. If you have any privacy concerns or require further clarification, please do not hesitate to reach out to us.